About the Center

Most of us have had experiences playing with traditional playsets. In fact, many of us have fond memories and attachments to particular figurines or characters. Reminiscing about these experiences may bring up memories of your childhood imagination, your love to create stories and explore imaginary worlds, or even a desire to share these experiences with another person. If you’re like the two of us, you might have a couple cherished pieces sitting in a box somewhere hoping that one day someone will find them as meaningful as you do.

Let’s play the “what if” game for a minute. What if your playset knew you were playing with it? What if there was a “magic window” you could look through to see your playthings “come to life”? What if that character you just moved around could dynamically react to the scenarios you set up, talk to you, ask you questions, and encourage you to engage in other creative ways?

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Augmented Reality: The What-If Game

February 7, 2012

Most of us have had experiences playing with traditional playsets. In fact, many of us have fond memories and attachments to particular figurines or characters. Reminiscing about these experiences may bring up memories of your childhood imagination, your love to create stories and explore imaginary worlds, or even a desire … 







Producing and Researching Transmedia with The Electric Company’s Prankster Planet

May 2, 2011

Today, The Electric Company will re-launch its third season with an all new transmedia story, “The Adventures of The Electric Company on Prankster Planet.”  Airing in a new segment at the end of the TV series and a new area of the website, this transmedia story engages and immerses participants … 







Let’s Play it Together!

February 3, 2011

The Sesame Workshop research team has been following the development of a game promoting intergenerational computer literacy. Mindy Brooks shares some of the lessons they’ve learned about designing an educational game that appeals to both parents and kids. How do you design a game to engage both parents and children …