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Kids Content Rules the Educational App Category

Study by The Joan Ganz Cooney Center Finds Majority of Top-Selling Education Apps in iTunes Are Aimed at Preschoolers; Few Intended for School Use

New York and Las Vegas, January 12, 2012 - Among the chart-topping products for the iPhone and iPad in the education category in iTunes, apps for toddlers/preschoolers experienced the greatest growth (23%) in the last two years, according to an analysis conducted by The Joan Ganz Cooney Center at Sesame Workshop. The study iLearn II: An Analysis of the Education Category of Apple’s App Store, presented at the 2012 International Consumer Electronic Show (CES) today, examines the fast moving market and future opportunities for development. 

 

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Jodi Lefkowitz
Sesame Workshop

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